Our client identified their benefits program as an opportunity to improve overall awareness and communication. We developed a strategy to increase active enrollment from 17% to 90%.
The campaign used email, posters, direct mail, and pay-cheque handbills as a means to drive traffic to a website for employees to get more information and re-enroll. The benefits website saw over 7,700 page views. 

It was important to note that better awareness of the benefits program provided an opportunity to increase employee engagement scores on benefits and compensation without changing the attributes of those plans.
Communication Plan
Microsite Design
Simplification of Documents
Email Automation
Print Materials
Campaign measurement
Back to Top